Edjine's Business Glossary

20 Business terms

Hi, my name is Edjine and I am currently on my last year in Business Management. My glossary will be for people that are currently studying in this program but also for other people that want to know what words are used in the business field.

Advertisment: Noun; a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.; Example: Advertisement is a great way to reach costumers.; fr: Publicité
Business: Noun; Business is work relating to the production, buying, and selling of goods or services.; Example: Business Management is an excellent program.; fr: Entreprise
Clause: Noun; A section, phrase, paragraph, or segment of a legal document, such as a contract, deed, will, or constitution, that relates to a particular point.; Example: Mary didn't understand the clause in the contract.; fr: Clause
Communication: noun; the imparting or exchanging of information or news.; Example: Communication is really important between the client and the salesperson.; fr: Communication
Competitor: Noun; Any person or entity which is a rival against another. In business, a company in the same industry or a similar industry which offers a similar product or service.; Example: One of Burger King's competitor is McDonalds.; fr: Concurrent
Consumer: Noun; A consumer is a person or a group who intends to order, orders, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, not directly related to entrepreneurial or business activities.; Example: Consumers are spending more and more on unessential items.; fr: Consommateur
Counteroffer: noun; A counteroffer is a response given to an initial offer. A counteroffer means the original offer was rejected and replaced with another one.; Example: He turned down the deal and came back with a counteroffer asking for more money.; fr: contre-proposition
Customer: noun; a person or organization that buys goods or services from a store or business.; Example: My customers are very loyal. They always come to my store to get their products.; fr: Client
Deal: noun; an agreement entered into by two or more parties for their mutual benefit, especially in a business or political context.; Example: A business deal refers to a mutual agreement or communication between two or more parties who want to do business.; fr: Contrat
Finance: noun; the management of large amounts of money, especially by governments or large companies.; Example: The company filed for bankruptcy due to lack of finances.; fr: Finance
Investment: noun; the action or process of investing money for profit or material result.; Example: There are many ways to invest. For example, lending money is an investment.; fr: Investissement
Leadership: Noun; the action of leading a group of people or an organization.; Example: Great salespeople always get praised for their good leadership.; fr: Direction
Management: noun; Management is the administration of an organization, whether it is a business, a not-for-profit organization, or government body.; Example: Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of many available resources.; fr: Gestion
Marketing mix: noun; The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.; Example: The marketing mix helps you define the marketing elements for successfully positioning your market offer.; fr: mix marketing
Positioning: Noun; Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness; Example: Positioning is one of the most powerful marketing concepts.; fr: Positionnement
Price: Noun; the amount of money expected, required, or given in payment for something.; Example: Lower prices can attract more clientele but it can also disinterest others depending on the quality of the products.; fr: Prix
Product: Noun; an article or substance that is manufactured or refined for sale.; Example: The product they are offering is not interesting.; fr: Produit
Promotion: Noun; the publicization of a product, organization, or venture so as to increase sales or public awareness.; Example: In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.; fr: Promotion
Sale: noun; A sale is a transaction between two or more parties in which the buyer receives tangible or intangible goods, services, or assets in exchange for money.; Example: Salespeople have to make great sales in order to make profit off of that sale.; fr: Vente
Strategy: noun; a plan of action or policy designed to achieve a major or overall aim.; Example: In business, you have to develop new strategies every day.; fr: Stratégie